Archive | February, 2014

Photo Credit: <a href="">Zanthia</a> via <a href="">Compfight</a> <a href="">cc</a>

What the Muppets Have to Say About Your Business and Your Audience

I have been reading the new biography of Muppets creator Jim Henson by Brian Jay Jones. Part of Henson’s genius was that he recognized things about the medium of television that seem obvious in retrospect. In particular, he understood the importance of literally seeing things from the audience perspective. Most early television shows that included […]

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Photo Credit: <a href="">Pink Sherbet Photography</a> via <a href="">Compfight</a> <a href="">cc</a>

Who Are Your Customers?

Last week we looked at the two questions that successful businesses ask and answer relentlessly.  What business are you in? Who are your customers?  In last week’s post, we focused primarily on the first question. Here are some tips on how to get useful answers to the second question. 1. Talk to your best customers […]

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